In calender year 2013, Tablet market in India recorded 4.14 million unit shipments with a staggering year-to-year growth of 56.2 percent over the previous year.
However, the record breaking report showed some contrasting figures in first half and second half of the year, reported market watch dog, IDC (International Data Corporation) India.
First-half of 2013 reportedly witnessed substantial growth in tablet volumes driven largely by low-end devices, whereas, in the second-half of the year, despite hosting many festive seasons, spending on tablets slowed down.
“The popularity of phablets has in fact crossed over the demand for 7 inch tablets. For a price conscious market like India, it is about owning a combination device, meeting the needs with one device instead of two. Also, the return rates on low cost 7 inch tablets have been unexplainably large. First time users latching onto such devices are now looking to move to products that offer better experience in terms of life span and quality” said, Karan Thakkar, Senior Market Analyst with IDC.
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As noted by the IDC analyst, the Indian market is becoming mature and hints that the consumers who already own low-cost tablets are expected to go look for top-of-the-line devices for quality.
The Indian market is already flooded with low-cost tablets from domestic players like Micromax, Xolo, while MNCs like Samsung and Apple have begun catering to high-end market.
Here are some of the premium tablets available in the market.
Apple iPad Devices:
Since its first of inception of iPad in 2010, American company has been dominating the niche tablet business and now the latest fifth generation iPad Air and new iPad Mini (second generation) with Retina display continue to increase the